Let's combine chemistry: Den Braven Benelux B.V. becomes Bostik Benelux B.V.
This name change of the company is one of the final steps to confirm our strong global position in adhesives and sealants.
Bostik, a leading global adhesive specialist for the consumer, construction and industrial markets, announced today that the legal business name of its acquisition, DEN BRAVEN BENELUX B.V., has been changed to BOSTIK BENELUX B.V.
Since the acquisition of Den Braven in 2016, a leader in high-quality sealants for insulation and construction, both organizations have joined forces to strengthen Bostik as a powerful global player in the field of adhesives and sealants.
The change of the legal company name is one of the last integration steps in creating a single sound to the market. That is why all corporate branding at the Oosterhout and Giessen locations is replaced by the visual identity of Bostik. "This change enables us to strengthen the meaning behind the Bostik brand and is the first step towards building a common culture with the focus on generating more value for our customers" - Roland Albers, Senior Vice President of Construction and Construction Consumer Global Business Unit of Bostik in EMEA.
Vincent Imbos, Managing Director of Bostik Benelux BV, added: "We are delighted to be part of Bostik and will continue to follow our brand strategy by selling products from the Zwaluw brand as well as the Bostik range. "
To serve the strategic geographic market for Bostik in Europe, a single commercial organization will now be set up in the Benelux, which will focus on the marketing and commercialization of the combined product portfolio of Bostik and Den Braven.
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